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Meet the Advisor Works Team

Rob Friday Founder & CEO
Rob Friday CEO & Founder Advisor Works
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Jessica Friday Client Success
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KC Anne Santos Executive Assistant & Data Analytics
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David Dorey SOAR Sales Trainer

Advisor Works Trusted Advisors

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Sulemaan Ahmed - Principal at Servo Annex. Digital Platform Advisor
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Pauline James - CEO & Founder, Anchor HR Services Inc. Sr. HR Advisor
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Carey Morgan - Integration Consultant
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Mike Hall - CEO Founder Lighthouse Hiring Innovations

PictureRob Friday
Robert Friday, HBA
Founder - President Advisor Works


Rob graduated with distinction from the Honours Business Administration program at the Richard Ivey School of Business. A lifelong entrepreneur Rob has launched and worked with several successful start-ups, including 2 companies featured on the Profit 500 fastest growing organizations. 

Rob runs a successful practice with Predictive Success Corporation, where Rob works with clients to implement the Predictive Index, deliver leadership development and sales training programs.

Since 2009, Rob has personally designed and delivered leadership development and sales training programs to companies including: TELUS, Purolator, HP, CIBC, Colliers, Great West Life, London Life, Thomas Cook Canada, Maple Leaf Consumer Foods, Jane Family Foods, The Marketing Store, Bell, Bell Mobility, Santa Maria Foods, Hills Pet Foods, City of Toronto, City of Mississauga, Rothmans Benson Hedges, John Wiley and Sons Canada, Discount Car and Truck Rental, Big Brothers Big Sisters Canada, 1800GOTJUNK, Scholars at Your Service, Thompson Reuters, Seaboard Transport, Irving Tissue, Farm Business Consultants, Erb Transportation, Carmen Transportation, Seaport Intermodal.

Connect with Rob Friday on LinkedIn, Instagram and Youtube

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Rob is the Author of the best selling Leadership Book - TALENT OPTIMIZER - Why Some Companies Always Get Great People. 

​Talent Optimizer is available on Amazon in Print, Kindle and Audiobook format. 

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Jessica Friday
Client Success


Jessica oversees the customer success team at Advisor Works. Ensuring client accounts are setup and managed as needed.

Jessica is a trained Talent Optimization implementation expert. She excels at managing high volume recruiting needs via her expertise with Lighthouse AI and various assessment applications including Predictive Index. 


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KC Anne Santos
Executive Assistant and Data Analytics


KC works with Rob and Jess to prepare client proposals, organize client events and oversee all client needs related to data analytics. 


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David Dorey
Sales Trainer - SOAR

David Dorey is an Advisor Works Partner. David brings over 20 years of sales leadership experience with top global organization from Dell to TELUS David is a sales training expert. ​

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